START HERE / TOPIC 03 · FIRST CUSTOMERS

Find your first customers.

Set your prices, explain your offer, and reach potential customers.

Your next five steps.

Calculate your minimum sustainable price
Write one offer with a clear deliverable and deadline
Make a list of 20 people who could use your help
Send five personal, relevant outreach messages
Deliver one paid project and ask for a referral

Open the checklist

FREE GUIDES

Guides: first customers.

First customers3 min read

Find your first customers with a clear, small offer

Price a scoped result, start relevant conversations, and build trust through the work you actually deliver.

First customers3 min read

Ask for a referral without making it awkward

A specific, low-pressure request is easier to act on than “send everyone my way.”

First customers3 min read

Price your first service without guessing

Use cost, capacity, customer value, and scope to choose a price you can defend.

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