START HERE / TOPIC 00 · VALIDATE
Test your business idea.
Find out whether people need your idea and will pay for it.
Your next five steps.
- Write down one customer and one specific problem
- Have 10 conversations about how they solve it today
- List the alternatives people already pay for
- Offer a small, clearly scoped paid pilot
- Review the evidence and decide: continue, change, or stop
FREE GUIDES
Guides: validate.
Validate3 min read
Test the idea before you build the business
Find a specific customer, learn what they already do, and test a small paid offer before you spend heavily.
Read the guideValidate3 min read
Your first ten customer conversations
Ask about the last real problem, not whether someone likes your idea.
Read the guideValidate3 min read
Pre-sell a pilot without overpromising
Test willingness to pay with a small scope and clear terms.
Read the guide